From Purpose to Impact

The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

Over the past five years, there’s been an explosion of interest in purpose-driven leadership. Academics argue persuasively that an executive’s most important role is to be a steward of the organization’s purpose. Business experts make the case that purpose is a key to exceptional performance, while psychologists describe it as the pathway to greater well-being.

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